Dynamic ad insertion
Every download. The right ad.
Pre, mid and post roll slots, filled per download and swapped over time.
Before and after
The same week, handled.
Without Podviva
- Ads baked into the audio for good
- An old episode still reading a finished campaign
- Slots sold and placed by hand
- Sponsor reports stitched together from screenshots
With Podviva
- Pre, mid and post roll slots in every episode
- Filled per download
- Swapped over time, so an older episode never reads a finished campaign
- Sponsor reports built from real downloads
The story
A campaign across the catalogue
- Week one
The slots are set
Pre, mid and post roll positions are marked in the episodes.
- Week two
A campaign fills them
Each download gets its ad as it is served.
- Week six
The campaign ends
The slots are swapped for what comes next, and the episode is never re-edited.
- Week seven
The report goes out
The sponsor gets a report built from real downloads.
How Podviva helps
Three jobs, done every time.
Three slots
Pre, mid and post roll in every episode.
Filled per download
Each listener hears the ad that is running now.
Real reports
Sponsor reports built from real downloads.
How the work gets done
What runs, and what waits for you.
Sponsor research and pitch draftsRuns on its own
Committing the show to a sponsor or a priceWaits for approval
Anything that spends moneyWaits for approval
Why Podviva
Built for the whole show.
Paid to the show
Revenue is paid out to the show through Stripe Connect, and Podviva bills its plan separately.
Host read ads too
Briefs and scripts for the host, with proof of delivery back to the sponsor.
Sponsors found for you
Brands that fit the audience are found and pitched, with every offer approved by the host.
Measured properly
Downloads are counted to the IAB standard.
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